Promote Winston’s “Stay True” campaign at various international airports’ duty-free stores.
WINSTON 'STAY TRUE'
We created an innovative display that immersed consumers in three world-class city atmospheres: London, New York, and Shanghai. A digital interactive showcase comprised of three LCD screens simulated a door “opening” on the three different cities. Using 3D printing technology, we reproduced a highly detailed Chinese door – right down to the paneling, the wood frames, and the wall textures.