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cases-sobranie

SOBRANIE - DJ DESK

Challenge

Promote Sobranie, one of the world’s oldest luxury tobacco brands, in an upscale nightclub.

Solution

To accentuate Sobranie’s high-end status, we integrated an animated wall with a DJ table, and built the wall using premium materials like lacquered MDF and Corian. We also integrated advanced DMX LED technology which allowed the wall to “react” to the DJ’s music.